Marc Rancy | Branding

Marc Rancy, a Paris-based Filipino designer is an emerging women’s wear luxury label that is a fusion of commercial and aesthetic. It will sell dresses, blouses, skirts, pants and a few outer and evening wear. They want to highlight that our brand is Parisian, with a rather rich brand story which dates back to 2008 in filipino roots. Inspired with Parisian chic, the new Marc Rancy will posses a cleaner, smoother lines with contemporary twists and touches of haute couture techniques.
For the new logo, they wanted it to be modern, contemporary, clean and quality-centered brand. They wanted to be known as an understated luxury, with their sophisticated clients who put importance of looking smart and effortlessly chic, than being the centre of attention.

Modern. Minimal. Edgy.